When a phrase is born, it is both good and bad at the same time. The secret of its success rests in a crux that is barely discernible. One’s fingertips must grasp the key, gently warming it. And then the key must be turned once, not twice.

Like the sweet apple reddening on the topmost branch,
the topmost apple on the tip of the branch,
and the pickers forgot it,
well, no, they didn't forget, they just couldn't reach it.

Ways to combat stress, such as playing golf before a conference call or taking a break on the beach during inventory, are essential.

Ideas are refined and multiplied in the commerce of minds. In their splendor, images effect a very simple communion of souls.