Few companies that installed computers to reduce the employment of clerks have realized their expectations; most computer users have found that they now need more, and more expensive clerks, even though they call them "operators" or "programmers.

My opinion is that the only two computer companies that are software-driven are Apple and NeXT, and I wonder about Apple.

Companies think that they are modern because they have painted their walls in a bright colour or they allow people to bring their dogs to work. This is silly and millennial-washing. The idea is to bring in the mature generation and get them to mentor the co-work with the younger generation from a distance.

Fortune rarely accompanies anyone to the door.

...the differences between U.S. and Japanese companies go beyond the cultural.

A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.