Masaru Ibuka Quotes

Every once in a while a revolutionary product comes along that changes everything. It's very fortunate if you can work on just one of these in your career. … Apple's been very fortunate in that it's introduced a few of these.

We also know first hand that Flash is the number one reason Macs crash.

To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.

You can get everything in life you want if you will just help enough other people get what they want.

We are all in a cage match, mixed martial arts battle royale with agents of intolerance and braying incompetence, the malevolent equals to Imperial stormtroopers, Lex Luther, and Loki. And we could use a superhero right now.

And it doesn't seem to matter, and it doesn't seem right,
'Cause the will has brought no fortune, still I cry alone at night,
Don't you judge of my composure, 'cause I'm bothered every day,
And she didn't leave a letter, she just up and ran away.

I can't love you in the dark,
It feels like we're oceans apart.
There is so much space between us,
Baby, we're already defeated.
Ah-yeah-yeah-yeah-yeah-yeah-yeah-yeah, everything changed me.

By the way, what have you done that's so great? Do you create anything, or just criticize others work and belittle their motivations?

And you stood there in front of me just
Close enough to touch,
Close enough to hope you couldn't see
What I was thinking of.Drop everything now,
Meet me in the pouring rain.
Kiss me on the sidewalk,
Take away the pain.
'Cause I see sparks fly whenever you smile.

A man or woman is seldom happy unless he or she is sustaining him or herself and making a contribution to others.

You‘ve got to start with the customer experience and work backwards to the technology.

True heroism is remarkably sober, very undramatic. It is not the urge to surpass all others at whatever cost, but the urge to serve others at whatever cost.

Listen, if you guys wanna move around and shift your asses a little, it's okay. It's okay by us, right? You can take all your clothes off if you like too, doesn't matter... Fuck off! [laughs]

I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

In each separate thing that you do consider the matters which come first, and those which follow after, and only then approach the thing itself.

A man who has nothing in particular to recommend him discusses all sorts of subjects at random as though he knew everything. (p. 44)